Narvar powers end-to-end post-purchase experiences for brands and retailers across the globe. This report distills key insights from over 2 billion data points, so retailers can better understand consumer behavior after purchase.
A sneak peek inside the report:
- Customers demand
transparency after they buy. During this anticipation window, consumers want to be in the loop. After they buy, SMS opt-in rate is 5.5x higher than before they buy, and CSAT jumps 18% higher with these proactive notifications.
- Customers are ready to engage during post-purchase. E-commerce marketers invest significant resources in acquiring customers. Post-purchase is a prime-time to drive repeat purchases with 3x higher Marketing CTR than standard marketing emails.
The data behind the benchmark
- 2 billion interactions in 2016
- 306 retailers & brands included
- 13 merchandise categories