When executed well, ecommerce automation does multiple things. It…
If you’re still struggling to understand what ecommerce automation is and how it works, here are a few core concepts you should know.
The specific ecommerce automations available to you will depend on the tech stack used by your business.
Having said that, most automation technology runs off of rules-based processing based on a ‘Trigger > Condition > Action’ workflow.
As an example, consider out-of-stock inventory.
When you run out of a product, you shouldn’t keep selling it on your website. A simple automation can disable the ‘Add to Cart’ button on an out-of-stock item, and add a notification to the product page.
Such a workflow might look like this:
Multiple automations can also be designed to work with one another. Pairing this automation with one that reverses the button change when new inventory is detected prevents your team from having to remember to go back and update the page manually.
Other ways to integrate automation into your inventory management process include:
Running an optimized ecommerce fulfillment operation requires extensive automation.
Consider implementing a shipping solution that integrates with your shopping cart to automatically print order details, shipping labels, return labels, and tracking information the moment a customer completes a purchase.
Or build an automation to prevent purchases where you’re unable or restricted from shipping orders too.
As your operations scale, look into more advanced automation technology for your warehouse locations and fulfillment centers.
Marketing automation and ecommerce automation work hand-in-hand to deliver more effective promotional strategies. A number of opportunities exist here for ecommerce retailers:
Returns processing is an underutilized area of automation, but it’s well worth your attention. If you’re using the right ecommerce returns management and tracking software, you can automate any number of critical activities:
If your current technology doesn’t allow for returns automations like these, it may be time to look for a new partner.
Juniper Research estimates that ecommerce fraud losses will top $20 billion dollars. While automation can’t prevent fraudulent transactions with 100% efficacy, it can help you reduce your risk.
For example, the fraud detection tools built into many popular ecommerce shopping cart engines can flag high-risk purchases based on the buyer’s IP address, mailing address, or past behavior on the platform. When risky orders are detected, the system automatically cancels the transaction and alerts loss-prevention specialists for follow-up.
Automation isn’t going to make it possible for your ecommerce business to run 100% hands-free—but it will save you time and money by eliminating inefficiencies.