Today marks the official launch of My Real Estate Company™ (MyRECo™)—a new brokerage model designed for the future of both clients and agents. Where traditional firms debate whether they’re agent-first or client-first, we’ve built something different: a relationship-first brokerage where people always come before process.
Our Mission
Our mission is simple: to change the way real estate feels by putting relationships first. We believe that when agents are supported, clients are cared for, and technology works for people, not the other way around, everyone wins.
What’s In It for Clients
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Clarity and trust at every step. Buying or selling a home should never feel confusing or rushed.
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Smarter tools that simplify, not overwhelm. Our systems keep you informed without losing the human touch.
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Real support from real people. A MyRECo agent has the backing of brokers and tools designed to prioritize you.
What’s In It for Agents
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A brokerage built by agents. We know the struggles because we’ve lived them.
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True ownership. With real equity opportunities, your hard work builds your future.
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Technology that works for you. From compliance concierge to mobile-first systems, our tools help you focus on relationships.
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Transparent structure. You know what to expect, so you can build with confidence.
How We’re Doing It Differently
Other brokerages say they are agent-centric. We say we are relationship-first. That means:
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We measure success by the trust we build, not just the deals we close.
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We prioritize transparency in commissions, equity, and culture.
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We blend modern technology with real human care.
Looking Forward
Launching first in Iowa is just the beginning. Our vision is national growth built on the same foundation: strong relationships, smart systems, and a community of people who believe real estate can feel better.
If you are a client looking for a modern yet personal experience, or an agent searching for a brokerage that values people above all, welcome to My Real Estate Company™.
This is your real estate company too.
