When people start thinking about buying or selling a home, their first stop is often Zillow. It’s familiar, it’s national, and it promises to show every house for sale. But when it comes to making one of the biggest financial decisions of your life, there’s a big difference between scrolling through listings online and working with a real, local real estate company like My Real Estate Company™.
Zillow Isn’t the MLS
Zillow pulls data from many sources, but it’s not the same as your local Multiple Listing Service (MLS). That means homes can show up as “active” even when they’ve already gone pending. On the flip side, new listings sometimes take hours or even days to appear. Local brokerages like My Real Estate Company™ have direct MLS access, so our clients always see the most accurate, up-to-date information.
An Algorithm Can’t Negotiate for You
Zillow can estimate a home’s value with a Zestimate, but that’s not the same as having a trained professional analyze the local market, the neighborhood, and the unique features of a property. More importantly, Zillow won’t be at the table negotiating on your behalf. A local agent can.
Local Expertise Beats Generic Advice
A national site can’t tell you which Spencer neighborhoods have the best schools, the friendliest coffee shops, or the fastest-growing home values. Local real estate companies live and breathe this knowledge. We don’t just help you buy a house — we help you choose the right community.
Personalized Service vs. Anonymous Browsing
When you rely only on Zillow, you’re just another anonymous user. When you work with a local real estate company, you’re a client with a name, a story, and goals that matter. Our team guides you through financing, inspections, and closing — steps that a website simply can’t handle.
The Bottom Line
Zillow is a tool, not a team. For serious buyers and sellers, partnering with a local brokerage gives you the accuracy, guidance, and advocacy you need. At My Real Estate Company™, we combine modern technology with hands-on service to make real estate clear, smart, and client-first.
