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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Charla P.

Charla P.

My experience with Holly and her staff was excellent. Every question that I had was quickly answered and helpful. They are very professional and friendly. The whole team is very knowledgeable. I am very pleased with their servi...
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Justin M.

My Real Estate Company is a great place to work, with people who really care about each realtor that works with them. They have put a lot of thought into providing the right tools that are actually helpful and wanted by us agen...
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Kevin S.

I worked with Holly for A couple months, and have nothing but good things to say! She was always quick to respond. Made sure we were taken care of and tried to get us agents paid out asap. She was my managing broker and helped ...
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Karen D.

Holly is excellent at helping buyer and seller and tenant and landlord transact very smoothly. She is an amazing listener, has strong attention to detail, and is super quick to respond. Highly recommend Holly!
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Erik S.

Erik S.

As a first time homebuyer, I had so many questions and a little skeptical about the process of looking during my busy schedule having to utilize off peak hours to look at properties. What a blessing it was to have worked with H...
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James Y.

James Y.

Holly was terrific at walking me through the process of buying a house. I felt like I was a priority and made the entire experience great!
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Buyer

Buyer

Tim did an amazing job guiding our first time home buying experience. He is extremely patient with us in regards to our lack of knowledge and time. He had great points for the homes we looked at. It was like having a home build...
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Jeany B.

Jeany B.

Justin did an amazing job selling my acreage. Every question that I had was quickly answered. The entire team was efficient and friendly. I am very pleased with their service and highly recommend them.
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Seller

Seller

I ended up getting Matt’s name through a referral. He was great to work with. He helped me sell my condo due to the fact that I was retired and moving out of state to warmer weather. He was patient in the process with me since ...
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Kinya V.

Kinya V.

Gordon did a wonderful job assisting us with the purchase of our home. Her smile and personality was bright and comforting, her help was understanding. Her expertise in the market's geographic area was instrumental in determini...
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Buyer

Buyer

Very helpful and very knowledgeable, she helped us get a lender and guided us through the final days of closing. She was very easy to contact if we had questions. We ended up looking at three different houses with her and helpe...
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Megan B.

Megan B.

Tara was a wonderful realtor to work with when selling our home. She is kind and genuinely cares about her clients. She kept our listing competitive and was responsive to any questions or concerns we had along the way. Would de...
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Buyer

Buyer

We had the pleasure of working with Matt during the search and purchase of our new home, and we can't express enough how exceptional the experience was. From start to finish, Matt demonstrated an unparalleled level of professio...
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Buyer

Buyer

We lived in another community an hour away where we wanted to relocate. JJ sent us targeted alerts when properties came on the market and previewed some of them for us when we couldn’t come ourselves. His knowledge of builders ...
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Buyer

Buyer

JJ was extremely knowledgeable concerning the realty market in the Cedar Rapids/Marion area. He answered our questions in a timely fashion and always kept us up to date and involved in the negotiations. He was very pleasant and...
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Buyer

Buyer

EPIQUE/Realty Matt, thank you so much for all of your help! We’re incredibly grateful for the hard work you’ve put in to help us sell our home and find our dream home. Having you as our agent has been a blessing, and we couldn’...
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Anne Marie M.

Anne Marie M.

Lynn was an excellent realtor and truly went above and beyond for our family. We were purchasing a home from out of state and Lynn made the process as smooth as possible for us and worked around the clock to help us move forwar...
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Evelyn R.

Evelyn R.

Michelle is an amazing real estate professional and a very caring person who goes above and beyond to help her clients. Not only did she help me find a property, she helped me for all the months it took for the house to be buil...
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Desiree A.

Desiree A.

As a native Californian, it was hard to imagine buying a home in Iowa. When we started looking for our Iowa home, we met Michelle, and she taught us the ins and outs of the real estate market here. It was so refreshing to have ...
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Kayla N.

Kayla N.

Carrie Phelps goes out of her way to gain more knowledge. She researches to find answers. She makes The Whole process of buying a house go smoother. She’s very responsive a quick to reply. She’s a very hard worker and works out...
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