Zillow Just Moved Into ChatGPT — And That Changes Everything
Zillow is now built into ChatGPT. Buyers can type things like, “Show me homes under $400K in Des Moines with a fenced yard,” and ChatGPT instantly shows Zillow listings that match.
It’s like having a personal Zillow assistant that understands plain English.
This shift means your online presence has to be both readable and trustworthy. If you want to be visible in AI-powered searches, here’s where to start.
1. Google Yourself Like a Client Would.
Type: “Top REALTOR® in [Your City]” or “Best real estate agent near me” into ChatGPT.
If your name doesn’t show up, neither will your listings. ChatGPT relies on public, verified information — it can’t see your ads or private MLS links.
Start by updating your Google Business Profile, Zillow account, and website. Make sure your name, contact info, and city are consistent everywhere.
2. Build a Trust Trail.
ChatGPT favors credible, verifiable sources like Google Business, Yelp, Zillow, and local media mentions.
Reviews and consistent contact info act like trust magnets that help AI systems confirm who’s legitimate.
Your online reputation is your new résumé — keep it accurate, active, and easy to verify.
3. Become the Community Expert.
AI pulls from the public internet. That means if you never post, it has nothing to find.
Be the agent who shows up everywhere — post listings across multiple platforms, share updates about your local market, and use real phrases people type:
“Family-friendly neighborhoods in Des Moines”
“Best coffee shops near Lake Okoboji”
The more you publish locally relevant content, the more ChatGPT will connect your name to your community.
4. Pick a Niche and Own It.
ChatGPT looks for patterns. If your name keeps appearing near “first-time buyers,” “luxury homes,” or “investment properties,” it will start associating you with that specialty.
You don’t have to chase every lead — just dominate your lane. Consistency builds digital authority.
5. Stay Human in the AI Loop.
ChatGPT connects data. You connect people.
Stay personal and approachable. Reply to reviews. Tell stories about your clients and community. Be the voice that tech can’t duplicate.
AI can echo your reputation — but it can’t replace it.
Using Keywords and AI Search Optimization (AIO)
We’ve entered the age of AIO — Artificial Intelligence Optimization.
This is the next evolution of SEO. It’s how you write and structure your content so AI systems like ChatGPT understand and recommend you correctly.
The trick? Write the way people actually talk.
Instead of:
“3BD/2BA home near downtown”
Say:
“Three-bedroom home within walking distance to downtown restaurants and shops.”
AIO is about clarity, tone, and trust — not tricks. When you write like a real person, AI reads you like one too.
Final Thought
AI isn’t replacing agents. It’s replacing obstacles.
The agents who win in this new era are the ones who know how to collaborate with technology, not compete with it.
When buyers start finding homes by talking to an AI, the question isn’t, “Will I get leads from it?”
It’s, “Am I easy to find when they do?”
